The Value of Getting Crunched

Within a very short time I came across two examples of the effectiveness of TechCrunch coverage.  The first was ProtectMyPhotos CEO Cliff Shaw’s statement in coloradostartups.com:

“We literally got thousands of users signed up in a two day period. Since the article, we’ve been blogged in more places (ten-fold) than we were ever blogged about before the article. We couldn’t appreciate the TechCrunch coverage more.”

The second one was from David Cohen in reference to earFeeder:

The value of being TechCrunched – priceless.”

(The above quote came from a BoulderTech slide show at:  http://bouldertech.wordpress.com/2006/11/16/session-3-3-david-cohen-follow-up-earfeeder/)

How to Get Crunched

Guy Kawasaki posted a video interview with Michael Arrington of TechCrunch titled “How to Get in TechCrunch.”  The article provides a synopsis of the Michael Arrington interview.  It’s great information for anyone trying to market high tech products and services.


Techcrunch


Robert Scoble follows-up Guy Kawasaki’s post with some of his advice for getting on TechCrunch; “make something worthy of TechCrunch.”