Organizational Twitter

I came across an interesting blog entry by Ben Simon about Wrox's use of Twitter.  A good example of no-cost or low-cost opt-in marketing.

I think this goes into the clever department - apparently the book publisher Wrox has a Twitter stream. I've been following it for a day now, and it seems like the real deal.

Comments

[Heather Duey]

Interesting! I've noticed a few of the tech-type people doing this recently (someone did a Burning Man one, and the TechCrunch40 did as well). I'm sure a lot of companies have started using Twitter since it's such a great tool for that sort of thing!