With each new cell phone my wife purchases, she becomes more and more Borg-like. She's deeply integrated with her phone to the point that I'm not certain she could live without one for any length of time (although she claims she'd never have an implant).
With her latest cell phone purchase, and the resulting Tweet that she sent, I had a realization; Twitter is the communication medium of the Borg. It all suddenly made sense. I've read a number of articles and blog entries attempting to explain the allure of Twitter. I no longer believe any of it; I can clearly see that Twitter addiction is ingrained in the genetics of those who will be the ancestors of the Borg. Those short messages bursting through the collective aren't just addictive, they're a primal instinct of a new life form. Twitter is the communication channel of the collective.
Finally, it all makes sense.