Heather and I have been working away on the alpha release of Georneys. The sole focus of the alpha version is on the “lost child” problem; to provide a means to have lost children returned to their guardian(s) quickly and safely.
However, as part of the Georneys “product mix” (service mix?) we’d also like to help families answer the common weekend question, “Where should we go today?” We’ve found that parents often have a difficult time finding new and fun things to do with their young children. Families typically do the same things over-and-over again; go to the same park, mall, and restaurant. I think a lot of the repetitive behavior is because familiar things are a known quantity, and with small children, a familiar routine is often welcome. But, I think a lot of the “sticking with the familiar” behavior is because it’s often difficult to think of new places to go and there’s little time to research and think about it, so the familiar is the default.
As I’ve given more thought to the “Where to go, what to do?” question, I've seen a number of opportunities to use the internet to help solve the problem. It’s really an interesting problem and I think most of the current approaches are a bit weak. What I see very often is that places and events are visually presented on a map (Google Maps, Microsoft Earth and the like). I think that’s probably a mistake. If I’m looking for fun places to go, I’m concerned about the distance of the place and the time it takes to get there, but I don’t really care about its location on a map – until I need directions to get there. I think maps are very useful, but when my question is, “Where is a fun place to take the family today that within an hour and a half driving distance that’s will fit my budget?” I don’t really want a map. What I want is really good, targeted suggestions of places and events that the whole family can enjoy. Reviews are good too, but I don’t (and probably can’t) spend my day reading reviews; I want a good summary.
The other issue I have with current services is that user reviews may not always be the best indicator of “what’s good.” Actual behavior is probably a better indicator; I think it’s somewhat analogous to the attention issue with web content. Behavior is important, so I think feeding a “where to go/what to do” system with actual data would be very useful. Fred Wilson talks about some of these issues in his post titled “Taste Neighbors.” It’s a great post and points to a lot of good opportunities in the user generated ratings and reviews space.
Needless to say, I’m excited about working on some of these problems.